![]() “It has become a no-brainer for creators to use Spotify,” the report says. Taken together, Bernstein argues, these factors suggest a heightened risk-versus-return imbalance is not baked into the current share price.īut the Guardian Fund, a Spotify investor, praised the company in its mid-year report for giving creators tool that will expand podcasting’s reach and advertising potential. Spotify, Amazon, Apple, iHeartMedia and Pandora have poured well over $1 billion into podcast companies in the last three years alone. But annual growth decreased to 1.7% in February 2021 and fell into negative territory in March and June, when year-over-year listening sank 16.5%.Īt the same time, streaming companies’ acquisitions of podcast companies has made the market increasingly crowded. Global podcast listening for the top 10 publishers jumped from 26.7% year-over-year growth in March 2020 to 51.5%, 52.2% 63.6% and 72.3% in the following four months, according to Podtrac data. The problem is podcast year-over-year growth has stalled and even declined. The data is not encouraging, says Bernstein. Spotify Touts Benefits of its Discovery Mode as House Judiciary Probe Continues
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